Google+ Growth is Accelerating. Passes 75 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012. Read more..

With this kind of growth Companies and Brands don’t have a choice but to adjust their strategy from pure SEO to Google’s SOCIAL+SEO.  Meaning start engaging in Google+

“Search Plus Your World” effect on SEO:

Search Plus Your World is currently optional, meaning you can choose between global search (as it exists now) and the new Google + search. In a nutshell, if you (or your company) opt for Google+, your search results will be influenced by Google+ profiles and pages, most importantly anything shared on your Google+. That means your associations in Google+ Circles will directly influence your search results.

What does “Search Plus Your World” mean to your company?

• Build strong Google+ social followings and optimize content for social sharing
• Content marketing with strong Google+ social media engagement will grow your search and mobile presence
• Ignoring social media makes your company isolated, irrelevant and unnoticeable
• Allocate money to internet marketing in the context of Social Search. Hire informed Google+ (search + social media) expertise to make sure your message has strong web presence

Bottom line – the SEO as you know is changing for good. Your company must adapt to the new SEO which is search + social media by Google

Impact of “Search Plus Your World” on Email Marketing:

Integrate Google+ in your email campaigns, to grow your marketing effectiveness and boost your Google search rank. If your email audience is Social Media friendly, you can get better Google Search Ranking. So, building a Google+ social fan base for your site is going to be important.

Social Media can amplify your content reach by spreading it on your audience networks. You can attain this by:

• Integrate Google+ web pages in your email campaigns
• Include Google+ sharing opportunities for your audience
• Invite your audience to join Google+ Circle
• Market your content (blog) in your Google+ Circles and in your email campaigns

Search Plus Your World and Google Adwords

If you don’t want to drink the cool aid of Google Plus then you are forced to do Adwords to be on the first page of Google. There may be many companies that are not current on Google’s Search Plus and some who don’t want to spend the time on Social SEO. Because of this you might see increased competition in PPC which could cost more for keywords, decrease in quality scores & Click Through Rates.

Companies that are doing PPC and Search Plus might see higher rank for their ads. So if you are not doing Search Plus you might end up paying more to retain your rank.

All in all growth of Google+ will only lead to more personlized searches and this will effect Brand visibility in Searches. Having a Social SEO strategy and making changes to your Email and Adwords campaigns can be a one up over your competition.